Facebook Advertising

FACEBOOK ADVERTISING AGENCY

If you’ve been a business owner for any number of years, you undoubtedly already know that traditional advertising venues are nowhere near as effective as they once were. For instance, taking out ads in print newspapers don’t reach high numbers of prospective buyers anymore, and many online advertising options are hit-and-miss. However, social media provides an excellent way for businesses to speak directly to their target audiences in a cost-effective but also scalable manner. With a 2billion user base, Facebook advertising costs are so much lower than traditional offline media. It’s not uncommon for advertisers to achieve reaching up to 1000 of your targeted audience for less than R10.

Why is Facebook Advertising Important?

Facebook advertising gives businesses and organizations the ability to reach very specific audiences. According to Facebook, their targeted advertising campaigns are 89 percent accurate. With a wide variety of advertising options, advertisers can have their pick and also test which ad types work best for their audience. Business owners and managers have the choice of targeting potential customers by geographical location, personal interests, and demographics. Tracking ad performance is probably the most important aspect of any campaign. Not all ads work and businesses and advertisers alike need to have the convenience of easily identifying good ads from bad ads. Ads that should have more adspend directed to it, and ads that need to be paused or removed. This creates the opportunity to free up ad budget from ads that perform worse than others and redirect that adspend to successful ads. Facebook ads is a friendly platform allowing you to speak to your customers where they are comfortable and deliver your message effectively.

What is a Facebook Advertising Agency?

Growth Strategy is a Facebook advertising agency or as is more commonly known an SMMA, a social media marketing agency. A Facebook ad agency is usually staffed with experienced social media gurus who implement the digital marketing strategies they've generated for their clients. staffed. Clients can usually expect to receive a content plan for posting across platform, an engagement plan for how they will increase engagement with their social media communities and then of course, they would receive customised ad campaigns developed specifically for their business. Advanced plans of action include running different versions of ads through tests to see which ones perform the best, monitoring conversion rates by installing conversion pixels on websites to get an accurate reading of sales generated by Facebook ads. These agencies also keep current on industry-specific marketing trends.

Why Do You Need To Hire a Facebook Ad Agency?

Creating ads have never been easier on Facebook. It’s easy to be tempted when Facebook prompts you to “Boost Post” as you could have an ad up and running in just a few clicks like described above. Facebook ad agencies,like Growth Strategy on the other hand, have specialized digital marketing tools, reporting tools, ad automation tools, bid adjustment tools and insider knowledge and techniques designed to give businesses a positive Return On AdSpend regardless of the budget size or product advertised. Many Facebook ad agencies can also help you with multi-channel advertising. This means they can identify your target audience in other advertising channels like Google Ads, SnapChat Ads, Pinterest Advertising, Linkedin Ads and other advertising networks. Facebook, being a multi-billion dollar revenue producing company, and the bulk of this specifically relates to ad revenue. According to a study by Weebly, 62% of Facebook Advertisers for small businesses fail at Facebook Ads. This is not because Facebook isn’t a viable advertising platform, it’s primarily because creating a successful Facebook Ad campaign requires specialized skills which are out of the scope of skills that the average business owner is required to have.

Following is a short list of what experts in social media advertising bring to the table: Here’s what you can expect from Social Media Marketing Experts:

1. Understanding the Business Model

Before even start with ads. It’s vital that a Facebook Ad Agency understands the core of a business, how it operates, it’s challenges and how a successful marketing campaign can integrate into the current processes of the business. They should understand the fundamental messaging and tone of the business, what makes it different from its competitors and analyze past campaigns as well as current customer base.

2. Facebook Ad Discovery and Facebook Ad Development

A period of discovery where an analysis of the best ads in the industry on a global scale as well as competitor ads locally. The Facebook ad agency will then begin to work on the ad itself. Writing compelling ad copy is a non-negotiable element of any campaign. This must include Hooks(Attention-grabbing headlines) appealing and engaging product descriptions and the highest quality images and videos to have that maximum Facebook scroll-stopping effect. All the power is in just in the Facebook Ad Agency’s hand though, businesses(the clients) are also given the opportunity to review and approve all content before it goes live as a Facebook Ad.This is to set your mind at ease when you’re worried about a certain ad not representing your brand or if the messaging doesn’t align with the core purpose of the business.

3. Facebook Ad Optimization

Facebook Ad Optimization is configured even before the first Facebook Ad goes live. Most Facebook Ad Agencies will launch around 10 ad variants for small businesses and up to 400 ad variants for larger businesses and certain ecommerce stores. They would then closely watch the performance based on how many people these ads reach and how the audience responds to these ads. For instance, if 4 ads are performing exceptionally well but the rest are just breaking even or not producing any results at all, the ad strategy could and should be to either adopt the elements of the successful ads and apply them to the poor-performing ads, or pause the poor performing ads and redirect the ad-spend to the ads that are already performing exceptionally. This would also provide a fantastic foundation for future ads as the data for successful ads would already be known.

4. Facebook Monitoring

One of the biggest advantages of partnering with a Facebook ad agency or with an Ecommerce marketing agency is that you’re provided with an extra pair of expert eyes. But these are not just any eyes. It's like being able to see a satellite view as well as a view from a microscope. Most business owners simply don’t have the time to constantly monitor their ads. And we’re not just referring to basic things like spelling and grammar. Although this alone can hinder success. We are referring to a more sophisticated monitoring. Powered by both man and machine, with one purpose in mind. To deliver amazing ads that drive your Growth Strategy.

5. Facebook Reporting

Lastly, you’ll need to understand and visually see how your Facebook Ad Campaigns performed. This is where a Facebook Advertising agency will provide a detailed report. This report is usually a monthly report, although some may be a real-time dynamic reports. Some details may be difficult to understand if you don’t live and breathe marketing and Facebook Ads. It’s one of the reasons Growth Strategy provides these reports in easy to digest pieces with holistic overview of performance as well as granular access to data. A campaign manager will or should also be assigned to you with a scheduled meeting at least once a twice a month. This is where you’ll have the opportunity to speak with those working on your campaign make certain that the performance is in alignment with your expectations.

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